Helping the environment is not just a challenge for the developed world - it is also a challenge for developing nations and the majority of the world’s population who lives on less than two dollars a day. The Unlimited Potential Team at Microsoft is partnering with the Imagine Cup to help bring attention to issues of rural sustainability.

As you explore ideas for your 2008 Imagine Cup Project we invite you to consider a particular segment of the world’s population that is underserved. Today there are over 3 billion people living under $2 a day and 1 billion people that are illiterate. This is a situation that is exacerbating the world’s poverty-wealth gap, making rural sustainability an urgent priority for governments. As the number can be telling, so are the stories of the people who are often forgotten, but who directly impact the longevity and potential of the Earth.

Here’s your chance to create relevant and sustainable technology, and make a social and economic impact to underserved communities around the world.
Learn more: http://imaginecup.com/Competition/UpRuralInnovationPage.aspx